Topic:My World and About Me page

From SharedExperienceProject

Contents 1 Topic Highlights 2 Introduction and Motivation 3 Learning Objectives 4 Topic Notes 5 References

Topic Highlights

(What you will learn)

• How to market your team on a Global e-commerce platform
• How to use digital economy tools to create online promotional material
• How to develop a team (company brand) on a Global e-commerce platform

Introduction and Motivation

(Why learn it)

Start-up companies face an immediate uphill battle in many areas. A key area is market recognition and awareness. As a new company the market has no history with you. New companies must be innovative to convince the market that they are reputable, trustworthy and can execute and deliver on what they promise. Your team will face the same challenges as any start-up as it will have no track record in the eBay market. Over time your team would build their reputation and this would be reflected in your eBay feedback score, a feature of eBay that allows the community to rate its members. Of course you will not have the luxury of time.

Your team will therefore have to be very creative in building a brand and reputation for themselves in a very short period of time. The use of two eBay tools will help in accomplishing this; the eBay My World and eBay About Me pages.These are two free features of eBay that help let the market know who you are and what you're all about.

Learning Objectives

(Levels of understanding to be gained)

Learning objectives for this topic

Level of Understanding	Objective(s)
Very best	Do I demonstrate reflective thinking about creating market reputation? Do I demonstrate unique creativity in the execution of identifying strategies to create a market reputation?
Highly satisfactory	Does My World include a clear and concise description of who I am, my experience and create trust in the buyer? Is there evidence of efficiently and successfully executed team-developed strategies?
Satisfactory	Do I demonstrate an effort in executing team-developed challenge strategies? Do I convey an understanding of key branding concepts?
Maybe just enough to pass	Is all the correct information included in My World? Were all administrative aspects of the My World components followed and completed? Was communication with the key people done professional, timely and courteous?

Topic Notes

References

 

This page is part of The Bissett eBay Challenge.